Are Champagne houses pricing their bubbly out of the U.S. wine market? It's a timely question, since sales of the elite French fizz are slumping, while the market for a more prosaic sparkling wine is soaring.
What wine is that? Prosecco, the northern Italian spumante that is setting sales records, everywhere it is sold.
According to the Consorzio Prosecco DOC, more than 660 million bottles of Prosecco were sold in 2024, up 7% over the previous year. More than 76% were Extra Dry and Brut and 8% was the rising Sparkling Rose category. Prosecco DOC amounts to nearly 25% of Italy's total sparkling wine production.
The grape responsible for all that impressive performance is Glera, the main grape in Prosecco. The name, Glera, wasn't adopted until 2009, for reasons that had to do with protecting the Prosecco name from others benefiting from the success of the Veneto fizz.
Up to 15% Chardonnay, Pinot Bianco (Blanc) and Pinot Grigio (Gris) can be added to Glera to boost the wine's aromatics and flavor. In 2020, Pinot Nero (Noir) was allowed for Prosecco Rose.
While Champagne Brut claims to be dry, Prosecco proudly admits to being off-dry. Fact is, the percentage of residual sugars for both brut-style sparklers is about 1.2%, while Extra Dry is 1.7%. And, Prosecco clocks in at a pleasant 10.5 to 11.5% alcohol, depending on style.
Prosecco col fondo, or "with sediment," is a departure from standard Prosecco. Col fondo is not disgorged and is bottled with the crown cap still in place. The dry style spumante is capable of short-term aging (similar to Champagne) for added complexity.
Other select Proseccos: Prosecco Superiore DOCG, from the best vineyards in Conegliano-Valdobbiadene and Asolo. Not as well known as Valdobbiadene Prosecco, the wines of Asolo are popular among Prosecco fans.
How It's Made
Most Prosecco is made by cuve close (Charmat), a tank method named for a Frenchman. However, Italian inventor, Federico Martinotti, developed the sealed tank method before Eugéne Charmat. Outside of Italy, though, credit for the process goes to the French.
A base wine, with yeast and sugar, is put into a sealed pressure tank, for the second fermentation, the stage when the bubbles are made. After the rapid second fermentation, sugar is added to adjust for style and the wine then goes directly to bottling.
The main advantage of using the tank method is it's faster and more economical than a second fermentation in the bottle, such as is used for making Champagne. Secondarily, the tank method is ideally suited to wine that does not normally age. The disadvantage is the wine may just taste like a nondescript wine with bubbles, lacking the depth and complexity of a bottle-fermented sparkling wine.
Critics claim that Prosecco is too sweet and tooty-fruity. Bargain bin Prosecco, perhaps, but the best Brut Prosecco tastes like Golden Delicious apples and ripe luscious peaches. Those enticing flavors bring out the best in cocktails like the Prosecco Mimosa and the Bellini.
An aside. I first visited Venice in the 1950s, before tourists crowded the romantic city's narrow byways and canals. I didn't know anything about Prosecco then.
The last time I visited Venice, tourism had picked up considerably, so I avoided the popular sights for the relative quiet of a famous bar and the pleasures of a classic cocktail.
Sometime between 1934 and 1948, the exact date is unclear, Giuseppe Cipriani founded Harry's Bar in Venice. Cipriani's lasting fame, though, was the creation of the Bellini, a blend of white peach puree and Prosecco, topped with a few drops of raspberry juice to give the cocktail a pink blush.
The color reminded Cipriani of the pink hue of a painting by the 15th century Venetian artist, Giovanni Bellini.
My Venetian Bellini was served lightly chilled in a flute-shaped glass. It had the touted pale pink color and luscious flavors of a perfectly ripe peach.
A Bellini at Harry's was everything I hoped it would be.
Tasting and Buying Prosecco
Prosecco is casual fizz compared to the more formal Champagne bubbly. The attraction of Prosecco is its high fruit profile supported by a little sweetness. Add
brisk acidity and you have a characteristic Prosecco, just right as a balanced sipping wine, or the base for a wide array of cocktails.
Most Prosecco is priced about $25 or less. Prosecco Valdobbiadene and Prosecco col fondo are more.
Look for these Proseccos: Ca' dei Zago, Ruggeri Vecchie, Col Vetoraz Valdobbiadene, Nino Franco, Bianca Vigna, Adriano Adami, La Marca.
When confronted with an either-or decision, my brother was fond of saying, "That's why there's vanilla and chocolate ice cream." The same simple logic works for deciding on sparkling wine: Champagne, sparkling wine, or Prosecco.
Consorzio Prosecco DOC photo
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